He was there in the early days of the internet and decided to try an experiment.He sent out emails to friends and acquaintances asking them to meet at a prearranged location. They would meet, outside a store or inside a mall, and do nothing. Just meet and stand silently; and then they would disperse. He was fascinated by human behaviour and looking at how humans imitate the laws of nature.
In this case he was investigating how we can be manipulated to do things together, in ever larger groups.
It could be a very stuffy and hard-to-digest book. Certainly I find many writers about the internet, technology and information science go off into a realm that is beyond my technical capabilities. But he keeps it fresh, showing us through his history with the subject, and if it does get a bit bogged down in parts with techno-stuff you can always skip those bits, as I did.
Title: And then there's this: How stories live and die in viral culture.
Author: Bill Wasik
Publisher: New York, Viking.